Business-to-Business Advice: Branding with bombilla
We asked Ivellisse Morales, CEO of Bombilla, about developing a business brand:
When creating a brand, what advice would you give a small business?
Today’s Featured Friday company is bombilla, a design and communications marketing agency.
We asked Ivellisse Morales, Founder and CEO of bombilla, “When creating a brand, what advice would you give a small business?”
The first question I ask small businesses who are seeking a new or updated visual identity is: WHY?
Why do you think you need a new website, or a new name, or a logo? How might this help your organization grow?
Brand decisions should *always* be anchored in strategy, research and insights. Any investments you make in branding, marketing and design should ultimately lead to more sales, more customers, more success. The only way to accomplish this is to build meaningful relationships with your customers and to truly understand what they need and want from you.
With all that said, your brand is more than just a logo. Your brand is: your reputation as a person and as a business, the quality of your product and/or services, your customer experience and satisfaction, your employee experience, the community you build, and the stories you tell. This is what we eat, sleep and breathe at @bombillacreative.
At bombilla, they are strategy-first designers and communicators who are #litonpurpose and serve systems-changing organizations. Together with their clients, they make the world brighter. Learn more at www.bombilla.co.